Choosing a memorable store name is one of the significant decisions you will make when starting a business if you are in the wholesale industry. A good store name should be unforgettable, easy to pronounce, and reflect your brand’s identity. But how do you come up with a name? It may be simpler said than done.  As a result, we’re here to give you some pointers on creating a memorable store name that will help your company stand out.

7 Steps to Create a Catchy Name for Your Shop

Step 1: Brainstorm Keywords

Start by brainstorming keywords that describe your business or the products you sell. These could be words that describe the features or benefits of your products, or words that convey the mood or emotion you want your brand to evoke. Write down as many keywords as you can think of, and then group them by theme or category especially if you are in the wholesale business.

Step 2: Use Wordplay or Puns

Wordplay or puns can be a fun and creative way to create a catchy store name. Look for ways to combine or twist the keywords you brainstormed in step one. For example, if you sell organic food, you could create a name like “The Organic Whey” or “The Green Bean”. Keep in mind that while wordplay can be clever and attention-grabbing, it should still be easy to pronounce and spell so that people will remember it easily too.

Step 3: Keep It Simple and Easy to Pronounce

Again, we encourage you to keep your name easy to spell and pronounce. Avoid using uncommon or complicated words, as this can make it difficult for customers to remember your name or find your website. As much as possible, keep your name simple and straightforward, and make sure it’s easy to pronounce in multiple languages if you plan to sell internationally. 

Step 4: Consider Your Target Market

Next thing is that your store name should appeal to your target market and reflect your brand’s identity. If you are targeting a young, hip demographic, you may want to choose a name that’s edgy or playful. For example, “Toy’s Palace” if you are selling bulk toys cheap in pricing. Also, if you are targeting a more conservative market, you may want to choose a name that’s more traditional or classic like “ANTIQUEkity” for your antique shop. Consider your target market’s age, gender, interests, and values when choosing your store name.

Step 5: Use Alliteration

Alliteration is the repetition of a sound or letter in a phrase or sentence. Using alliteration in your store name can make it more memorable and catchier. For example, “Breadbasket Bakery” or “Sunny Side Surf Shop”. Just be careful not to overdo it or use too many words with the same sound, as this can make your name sound forced or cheesy.

Step 6: Check Availability

Before finalizing your store name, check to see if it’s available as a domain name and on social media platforms so you will avoid complications in the future. Your store name should be available as a .com domain name, as this is the most common and recognizable domain extension. You should also check to see if your name is available on social media platforms like Facebook, Twitter, and Instagram too.

Step 7: Get Feedback

Once you’ve narrowed down your list of potential store names, get feedback from friends, family, and potential customers to see if indeed your name can be remembered. Ask them which names they find most memorable, easy to pronounce, and reflective of your brand’s identity especially if you are dealing with wholesaling of goods. You can also conduct a survey or poll on social media to get feedback from a wider audience.

The Bottom Line

These steps we shared on this page will assist you in creating a great business name for your wholesale shop. A good store name should be memorable, pronounceable, and indicate your company’s values and identity.