In the world of marketing and advertising, we tend to have a tendency to think, “If we can get a good placement in a magazine, we can just go there.” But if we’re really serious about getting our products into the homes of consumers, we’re going to have to go where the consumers are.
The process of getting products into the homes of consumers is a complex business. That’s why we’re starting with the first step and then work our way up to the next step. The first step is to get the consumer’s attention. Now, the most common way to get a consumer’s attention is to use a catchy slogan, a funny or clever title, or a compelling ad. There are a lot of things advertisers can do to get a consumer’s attention in the process of advertising.
They can use clever slogan, funny title, or compelling ad to get consumers to click the ad. They can also use the consumers personal phone number, email, or social networking account. Its not the best way to get consumers attention though. It takes a little bit more time and effort to get them to engage with you and your product than it does to get them to click on an ad.
This is where the concept of Matching Energy comes in. The idea is that marketers can build a unique advertising campaign that is completely unique to each individual consumer and the ads they click on. This could be a clever and creative email marketing campaign, an innovative website banner ad, a great YouTube video ad, a clever print ad, etc. This allows marketers to create a unique approach to the creation of their ad that takes a different approach to getting this consumer interested and clicking on the ad.
With Matching Energy, what marketers do with this unique approach to getting this consumer is they use it as a tool for testing their ads. If this approach is good, then the consumer will have an interest in the product/service. If it’s not as good as they expected, then the consumer will not.
One of the ways to test your marketing approach is to take a look at your existing consumer behavior. This is called “consumer research” and it is a great way to test your marketing strategies as well as your advertising tactics. The most common way to conduct consumer research is through some sort of survey.
In the video below, I’m going to talk about a survey that I conducted to test my online marketing strategy. The purpose of this survey was to see how many people had ever purchased from my website (www.matchingenergy.com), plus I wanted to find out exactly how much of a cost difference my product/service was in comparison to their current product/service.
To get some insight on this, I enlisted some friends to help me conduct the survey. My friends were given the survey links and instructed to click through to the survey page, which consisted of three questions. The first question asked people to choose a different product category to buy from my website. The second question asked people to choose a different product from my website. The third question asked people to choose a different product from my website.
If you are like me, you have likely noticed that Amazon’s e-commerce site is very different from other online shopping sites. You can either click through to shopping, or you can click through to the “other” section of your shopping cart. There are actually three distinct areas of the Amazon site: My Account, My Orders, and My Books. For example, if you are at my website, you will find that there are several tabs to your account.
The My Account section is where you can keep track of all your orders, and your Amazon account. The My Orders section is the section where you can keep track of which products you have in your shopping cart. And the My Books section allows you to keep track of books you have ordered.